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Misinformation, deepfakes, and 'AI tricks' (how to stay safe)

AI can be used for good (helpful writing, learning, accessibility). But it can also be used to create convincing misinformation. This page gives you simple habits to protect yourself and your family.

The goal
You do not need to become a detective. You just need a few 'pause and verify' habits.

What is misinformation?

Misinformation is false or misleading information. Sometimes it is shared by accident. Sometimes it is shared on purpose.

How AI changes the game

AI makes it easier to create content that looks or sounds believable, including:

A gentle joke
In the past, scams had terrible spelling. Now they have excellent spelling. Progress is beautiful and awful.

Deepfakes explained simply

A deepfake is media (usually video or audio) that has been generated or altered using AI to make it look like someone said or did something they did not.

Common deepfake risks for everyday people include:

The golden habit: slow down

Scams rely on urgency. The best protection is slowing down before you click, pay, or reply.

Never do this in a rush
Do not send money, gift cards, cryptocurrency, or bank transfers based on a message alone. Verify first.

A simple verification checklist (print this)

  1. Pause. Do not click links or open attachments yet.
  2. Look for the pressure tactic: urgency, threats, or guilt.
  3. Check the source: is it from the official channel you normally use?
  4. Verify independently: call the organisation using a number from a bill, card, or official website (not the message).
  5. Ask a second person for a sanity check if you feel unsure.

Family safety: the 'code word' trick

A simple family safety trick is to agree on a private code word or phrase for genuine emergencies.

Why this works
Scammers can copy a voice, but they cannot guess a private family phrase.

Using AI to protect yourself (yes, you can use AI against scams)

AI can help you spot red flags, but you must use it safely. The key is redaction: remove personal details before pasting a message.

Safe scam analysis prompt
I received this message (personal details removed):

[PASTE MESSAGE]

1) List scam red flags.
2) Suggest safe next steps.
3) Tell me what NOT to do.
4) If the message mentions a company, tell me how to verify using official contact details.

Common 'too good to be true' patterns

How to check photos and videos (practical tips)

You do not need specialised tools for most cases. Start with these habits:

  1. Check where it came from. A random post is not evidence.
  2. Look for odd details: strange hands, blurry text, inconsistent shadows, 'wobbly' edges.
  3. Check if other trusted sources are reporting the same thing.
  4. If it matters, wait. Real news spreads across multiple reputable outlets.

What to do if you already clicked or responded

Do not panic. Take calm steps.

A short reality check about AI 'facts'

Even when there is no scam, AI can still be wrong about facts. For important information:

The calm takeaway
You do not need to fear AI. You just need to slow down and verify when something matters.

Screenshots